Global Center for Family Enterprise

Prof. Dr. Chengguang Li


Chengguang Li is Professor for Strategic Management at the TUM School of Management, TUM Campus Heilbronn. He and his team conduct research on the strategy of multinational enterprises (MNEs), small and medium sized enterprises (SMEs), and family firms, with an emphasis on global strategy, firm reputation, and sustainability.


Professor Li studied industrial engineering at the Technical University of Berlin and obtained a Master of Science from the Nanyang Technological University in Singapore and a Master of Engineering from the Massachusetts Institute of Technology (MIT). Prior to joining academia, he worked as a consultant at the Boston Consulting Group (BCG) and Roland Berger in Berlin, Dubai, and Munich.


Curriculum vitae


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Scientific staff


Key Publications

Li., C. (forthcoming). Cultural friction in international joint ventures: Whose cultural distance affects market reactions? Journal of Management.


Li, C., & Haleblian, J. (2022). The influence of nation-level institutions on acquisition premiums: A cross-country comparative studyJournal of Management, 48(8): 878–904.


Li., C., & Gelfand, M. J. (2022). The influence of cultural tightness-looseness on cross-border acquisition performance, Journal of Economic Behavior & Organization, 195: 1–15. 


Li, C., & Reuer, J. R. (2022). The impact of corruption on market reactions to international strategic alliancesJournal of International Business Studies53(1): 187–202.


Li, C., Diebel, W., Gualandris, J., & Klassen, R. D. (2022). Inter-firm transfer of environmental disclosure in global supply chainsAcademy of Management Proceedings.

Li, C., Shenkar, O., Newburry, W., & Tang, Y. (2021). How country reputation differentials influence market reaction to international acquisitionsJournal of Management Studies, 58(6): 1609–1639.


Meyer, K. E., Li, C., & Schotter, A. P. J. (2020). Managing the MNE subsidiary: Advancing a multi-level and dynamic research agendaJournal of International Business Studies, 51(4): 538–576.


Li, C., Arikan, I., Shenkar, O., & Arikan, A. (2020). The impact of country-dyadic conflicts on market reaction to cross-border acquisitionsJournal of International Business Studies, 51(3): 299–325.


Li, C., Isidor, R., Dau, L. A., & Kabst, R. (2018). The more the merrier? Immigrant share and entrepreneurial activitiesEntrepreneurship Theory and Practice42(5): 698-733.


Li, C., Brodbeck, F. C., Shenkar, O., Ponzi, L., & Fisch, J. H. (2017). Embracing the foreign: Cultural attractiveness and international strategyStrategic Management Journal, 38(4): 950–971.