Center for Digital Transformation

Managing Digital Transformation

How companies are changing the way they operate

Digitalization is transforming vast areas of our live and new technologies are fundamentally changing the way companies work. From processes to business models and management styles – everything must be put to the test. The Center for Digital Transformation (CDT) researches issues related to digitalization, its challenges, and opportunities. Our goal is to develop solutions through practice-oriented research and thus generate direct benefits for the economy and society. New findings flow directly into teaching to prepare our students for the tasks of the future.



15 Sep '22
Prof. Kiesmüller and Prof. Wuttke conduct the "Supply Chain Monitor Heilbronn-Franken" survey until October 31, 2022

Supply chains and digital transformation are omnipresent. But what specifically affects companies in the Heilbronn-Franken region? Which trends can be observed in this area? What solutions are required? What makes this particular region of "hidden champions" unique in terms of its supply chains?

Prof. Kiesmüller and Prof. Wuttke are conducting a survey on global topics such as supply chain management, spare parts logistics and digital transformation. They are particularly interested in investigating these topics in the Heilbronn-Franken region. Companies in the Heilbronn-Franken region with > 50 employees can participate in the survey here.


12 Sep '22
Prof. David Wuttke talks about the use of virtual reality in teaching in the podcast series "We are TUM" of the Technical University of Munich

Since the start of the pandemic, online teaching has become more normal. Virtual reality can create new opportunities here: for example, visiting virtual lecture halls as an avatar to interact with others. What sounds like a vision is already reality for Prof. David Wuttke, who uses virtual reality in teaching. In the Technical University of Munich's podcast series "We are TUM", he talks to us about the benefits and current limitations of 3D spaces. Listen to the podcast here (in German, minute 2:22 to minute 9:56).

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Research Topics

Data-driven Decision Making

How can companies and organizations make decisions based on actual data rather than intuition? We apply big data analytics, machine learning and optimization to support decision making in health care, finance, marketing, and supply chain management. We refine the methods for specific applications and develop new algorithms and methods which can deal with the uncertainty usually present in data.

Digital Platforms

How can businesses benefit from digital platforms? We study digital business models where competition as well as other determinants are taken into account. We develop methods and incentive schemes that help a platform to gain traction among users, suppliers as well as consumers, and investigate the necessary steps that need to be taken to establish successful platforms in the market.

Impact of Digital Technologies on Business

What impact do digital technologies have on business? We investigate the improvement of processes, business models and business ecosystems through the combination of various digital technologies in order to ensure the competitiveness of a company. We also explore the use of virtual reality and augmented reality in industry and investigate the impact of digitization on the financial markets.


The next step is yours.

Interested in our research and activities?


Come and join us!


The TUM Campus in Heilbronn is part of the renowned Technical University of Munich, one of the best universities in Europe. Top performance in research and teaching, interdisciplinarity, and talent promotion are its hallmarks. In addition, it has strong alliances with companies and scientific institutions worldwide.


Master or Bachelor Thesis at the CDT
Students being interested in writing their Master or Bachelor thesis in winter term 2022 at the Center for Digital Transformation are asked to apply not later than 15 March 2022. Further information can be found here.


General information
The team of the CDT contributes to the study programs offered by the TUM School of Management at the TUM Campus Heilbronn. More information about the Bachelor in Management & Technology can be found here and about the Master in Management here.