Center for Digital Transformation

Managing Digital Transformation

How companies are changing the way they operate

Digitalization is transforming vast areas of our live and new technologies are fundamentally changing the way companies work. From processes to business models and management styles – everything must be put to the test. The Center for Digital Transformation (CDT) researches issues related to digitalization, its challenges, and opportunities. Our goal is to develop solutions through practice-oriented research and thus generate direct benefits for the economy and society. New findings flow directly into teaching to prepare our students for the tasks of the future.

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CDT

News

18 May '22
Prof. Dongyuan Zhan presents at the CDT Seminar Series

On 18 May 2022, Prof. Dongyuan Zhan, Assistant Professor at UCL School of Management, visited our Center in person. He presented his research on Whether and When Grocery Stores Should Adopt Time-Based Pricing: Competition and Negative Congestion Externality as part of the CDT Seminar Series, followed by fruitful discussions and several one-on-one meetings with our guest.

27 Apr '22
Presentation of Prof. Förderer at “SciDay” of the Heilbronn Science Museum “Experimenta

At this year’s SciDay of the Heilbronn Science Museum “Experimenta” on 27 April, Prof. Foerderer gave a presentation on “How to become a successful content creator”. In a multi-year study, he and his team have scientifically investigated one of the most interesting career paths of our time, that of content creators. Which effect has a superstar on content production? For their research, the scientists chose Twitch and the superstar ‘Ninja’, who is the most successful streamer on the platform. Whenever a superstar is present and covers a topic, the attention for other content creators is reduced. As a consequence the supply of new content decreases, as the financial incentives diminish. ‘Ninja’ switched platforms from Twitch to Mixer – later on Mixer stopped operating – such a wrong choice can be severe for content creators. Moreover, superstars are strong competitors that crowd out other content creators. Thus, niche content offers more opportunities. Three outstanding findings can be derived from this: It has to be the right platform. Choose your content strategically. Be aware: You will probably get nothing at all.

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Research Topics

Data-driven Decision Making

How can companies and organizations make decisions based on actual data rather than intuition? We apply big data analytics, machine learning and optimization to support decision making in health care, finance, marketing, and supply chain management. We refine the methods for specific applications and develop new algorithms and methods which can deal with the uncertainty usually present in data.

Digital Platforms

How can businesses benefit from digital platforms? We study digital business models where competition as well as other determinants are taken into account. We develop methods and incentive schemes that help a platform to gain traction among users, suppliers as well as consumers, and investigate the necessary steps that need to be taken to establish successful platforms in the market.

Impact of Digital Technologies on Business

What impact do digital technologies have on business? We investigate the improvement of processes, business models and business ecosystems through the combination of various digital technologies in order to ensure the competitiveness of a company. We also explore the use of virtual reality and augmented reality in industry and investigate the impact of digitization on the financial markets.

Teaching

Master or Bachelor Thesis at the CDT
Students being interested in writing their Master or Bachelor thesis in winter term 2022 at the Center for Digital Transformation are asked to apply not later than 15 March 2022. Further information can be found here.

 

General information
The team of the CDT contributes to the study programs offered by the TUM School of Management at the TUM Campus Heilbronn. More information about the Bachelor in Management & Technology can be found here and about the Master in Management here.

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