Center for Digital Transformation

Managing Digital Transformation

How companies are changing the way they operate

Digitalization is transforming vast areas of our lives and new technologies are fundamentally changing the way companies work. From processes to business models and management styles – everything must be put to the test. The Center for Digital Transformation (CDT) researches issues related to digitalization, its challenges, and opportunities. Our goal is to develop solutions through practice-oriented research and thus generate direct benefits for the economy and society. New findings flow directly into teaching to prepare our students for the tasks of the future.

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CDT

News

30 Jun '24
Highlights from the KI Festival Heilbronn 2024

At the KI Festival 2024 in Heilbronn, the CDT showcased several initiatives:

 

Johannes Gölz, a doctoral researcher under Prof. Förderer, delivered a talk on successful prompt engineering. In his presentation, "Successfully Using ChatGPT – The Superpower of Clever Prompts," Gölz explained the critical factors for effective prompt generation.

 

Jasper Brüns, a doctoral researcher with Prof. Meißner, discussed user reactions to AI-driven content creation on social media. Additionally, Yun Fu, another doctoral researcher under Prof. Meißner, provided insights into how artificial intelligence and machine learning enable voice cloning, opening new possibilities for communication and technological interaction. Attendees had the opportunity to experience the magic of voice cloning firsthand at the interactive TUM booth, where they could clone their own voice or experiment with others.

10 Jun '24
Workshop on Digital Technologies in Operations and Marketing

Hosted by David Wuttke and Martin, the 4th  Workshop on Digital Technologies in Operations and Marketing attracted around 35 international experts and young scientists to TUM Campus Heilbronn. Emphasizing the human element, the participants presented and discussed research. Karen Donohue and Carl-Philip Ahlbom delivered keynote lectures. Moderated by metaverse expert Philipp A. Rauschnabel, the panel featuring Michela Carraro, Dominik Mahr, Christoph Schmidt, and Teck Ming (Terence) Tan explored "A slightly technical perspective on technologies".

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Research Topics

Data-driven Decision Making

How can companies and organizations make decisions based on actual data rather than intuition? We apply big data analytics, machine learning and optimization to support decision making in health care, finance, marketing, and supply chain management. We refine the methods for specific applications and develop new algorithms and methods which can deal with the uncertainty usually present in data.

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Digital Platforms

How can businesses benefit from digital platforms? We study digital business models where competition as well as other determinants are taken into account. We develop methods and incentive schemes that help a platform to gain traction among users, suppliers as well as consumers, and investigate the necessary steps that need to be taken to establish successful platforms in the market.

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Impact of Digital Technologies on Business

What impact do digital technologies have on business? We investigate the improvement of processes, business models and business ecosystems through the combination of various digital technologies in order to ensure the competitiveness of a company. We also explore the use of virtual reality and augmented reality in industry and investigate the impact of digitization on the financial markets.

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Interested in our research and activities?

 

Come and join us!

 

The TUM Campus in Heilbronn is part of the renowned Technical University of Munich, one of the best universities in Europe. Top performance in research and teaching, interdisciplinarity, and talent promotion are its hallmarks. In addition, it has strong alliances with companies and scientific institutions worldwide.

Teaching

Master or Bachelor Thesis at the CDT
Students who are interested in writing their Master or Bachelor Thesis at the Center for Digital Transformation (CDT). To be considered for the winter term, please submit your application no later than 15 February. For the summer term, the deadline is 15 September. Further information can be found here.

 

General information
The team of the CDT contributes to the study programs offered by the TUM School of Management at the TUM Campus Heilbronn. More information about the Bachelor in Management & Technology can be found here and about the Master in Management here.

 

Project Studies
A project carried out by a team of students of the Bachelor in Management & Technology (BMT) and the Master in Management (MIM) of the TUM Campus Heilbronn in collaboration with a company and a professorship of the TUM School of Management. Further information can be found here.

 

Interdisciplinary projects (IDPs)
IDPs are available for students of the Informatics study program and consist of theoretical (learning about management techniques) and practical (implementing informatics) skills. Further information can be found here.

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