Center for Digital Transformation
Managing Digital Transformation
Digitalization is transforming vast areas of our lives and new technologies are fundamentally changing the way companies work. From processes to business models and management styles – everything must be put to the test. The Center for Digital Transformation (CDT) researches issues related to digitalization, its challenges, and opportunities. Our goal is to develop solutions through practice-oriented research and thus generate direct benefits for the economy and society. New findings flow directly into teaching to prepare our students for the tasks of the future.
News
Ortner Prize for Outstanding Master’s Thesis Awarded to Mohammad Izzat Raihan Imron
Congratulations to Mohammad Izzat Raihan Imron from TUM Campus Heilbronn who has been awarded the Ortner Prize and €1,500 in prize money for his master’s on sustainability in the corporate sector.
Based on news articles, Izzat developed a "machine learning pipeline" that assesses companies’ ESG performance (Environmental, Social, Governance). "Inspired by the increased public awareness of sustainability, I wanted to highlight how media coverage varies across different sectors," Izzat explains.
He spent six months working closely with his advisor, Dr. Karoline Bax, a research associate with Prof. Sebastian Müller from the CDT.
Jasper David Brüns’ Successful Doctoral Dissertation Defense
Jasper David Brüns has successfully defended his doctoral dissertation at TUM Campus Heilbronn. As a researcher in the Professorship for Digital Marketing under the supervision of Prof. Martin Meißner, Brüns presented his research on consumer engagement strategies within the creator economy. His dissertation explores content design strategies to enhance consumer engagement on social media.
We would like to express our gratitude to Prof. Harmen Oppewal from the Monash Business School for serving as an examiner, and to Prof. Sebastian Müller for chairing the examination committee. We extend our heartfelt congratulations to Jasper David Brüns on this significant accomplishment and wish him continued success in his future endeavors.
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Research
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CDT Research Seminar
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Team
Research Topics
Data-driven Decision Making
How can companies and organizations make decisions based on actual data rather than intuition? We apply big data analytics, machine learning and optimization to support decision making in health care, finance, marketing, and supply chain management. We refine the methods for specific applications and develop new algorithms and methods which can deal with the uncertainty usually present in data.
Associated professorships
Digital Platforms
How can businesses benefit from digital platforms? We study digital business models where competition as well as other determinants are taken into account. We develop methods and incentive schemes that help a platform to gain traction among users, suppliers as well as consumers, and investigate the necessary steps that need to be taken to establish successful platforms in the market.
Associated professorships
Impact of Digital Technologies on Business
What impact do digital technologies have on business? We investigate the improvement of processes, business models and business ecosystems through the combination of various digital technologies in order to ensure the competitiveness of a company. We also explore the use of virtual reality and augmented reality in industry and investigate the impact of digitization on the financial markets.
Associated professorships
Teaching
Master or Bachelor Thesis at the CDT
Students who are interested in writing their Master or Bachelor Thesis at the Center for Digital Transformation (CDT). To be considered for the winter term, please submit your application no later than 15 February. For the summer term, the deadline is 15 September. Further information can be found here.
General information
The team of the CDT contributes to the study programs offered by the TUM School of Management at the TUM Campus Heilbronn. More information about the Bachelor in Management & Technology can be found here and about the Master in Management here.
Project Studies
A project carried out by a team of students of the Bachelor in Management & Technology (BMT) and the Master in Management (MIM) of the TUM Campus Heilbronn in collaboration with a company and a professorship of the TUM School of Management. Further information can be found here.
Interdisciplinary projects (IDPs)
IDPs are available for students of the Informatics study program and consist of theoretical (learning about management techniques) and practical (implementing informatics) skills. Further information can be found here.