Center for Digital Transformation

Managing Digital Transformation

How companies are changing the way they operate

Digitalization is transforming vast areas of our lives and new technologies are fundamentally changing the way companies work. From processes to business models and management styles – everything must be put to the test. The Center for Digital Transformation (CDT) researches issues related to digitalization, its challenges, and opportunities. Our goal is to develop solutions through practice-oriented research and thus generate direct benefits for the economy and society. New findings flow directly into teaching to prepare our students for the tasks of the future.



20 Jul '23
New publication in the Journal of Asset Management by Prof. Sebastian Müller

The publication entitled "Stock market anomalies and machine learning across the globe" was conducted by Prof. Sebastian Müller in cooperation with Prof. Vitor Azevedo from RPTU Kaiserslautern-Landau, Department of Financial Management, and with Georg Sebastian Kaiser from Roland Berger. The study analyzed nearly 1.9 billion stock-month observations from 1980 to 2019, highlighting the outstanding performance of machine learning models in predicting future stock returns. These significantly outperformed conventional forecasting methods, achieving monthly excess returns of 1.8-2.2%. The most successful models were feed-forward neural networks. Overall, the study shows that machine learning approaches can uncover market inefficiencies that challenge standard asset pricing theories. The publication can be accessed here.

19 Jul '23
CDT meets KODIS - Janika Kutz presents at the CDT Seminar Series

On July 19, 2023, Janika Kutz from the Research and Innovation Center for Cognitive Service Systems (KODIS) in Heilbronn (part of the Fraunhofer Institut für Arbeitswirtschaft und Organisation IAO) gave a presentation entitled Human-Centered AI for Manufacturing - Design Principles for Industrial AI-based Services. Janika Kutz is head of the team Public Service Innovation at KODIS and also a member of the Center for Cognitive Science at the University of Kaiserslautern-Landau, where she is doing her PhD.


Thank you for the presentation and the fruitful discussions with Janika Kutz and Dr. Bernd Bienzeisler (Head of KODIS). Your insights were truly valuable. With the KODIS and CDT in the immediate vicinity on the Heilbronn Bildungscampus, we also found that our research was close in terms of content and we look forward to getting to know each other further.

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Research Topics

Data-driven Decision Making

How can companies and organizations make decisions based on actual data rather than intuition? We apply big data analytics, machine learning and optimization to support decision making in health care, finance, marketing, and supply chain management. We refine the methods for specific applications and develop new algorithms and methods which can deal with the uncertainty usually present in data.


Associated professorships

Digital Platforms

How can businesses benefit from digital platforms? We study digital business models where competition as well as other determinants are taken into account. We develop methods and incentive schemes that help a platform to gain traction among users, suppliers as well as consumers, and investigate the necessary steps that need to be taken to establish successful platforms in the market.


Associated professorships

Impact of Digital Technologies on Business

What impact do digital technologies have on business? We investigate the improvement of processes, business models and business ecosystems through the combination of various digital technologies in order to ensure the competitiveness of a company. We also explore the use of virtual reality and augmented reality in industry and investigate the impact of digitization on the financial markets.


Associated professorships


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The TUM Campus in Heilbronn is part of the renowned Technical University of Munich, one of the best universities in Europe. Top performance in research and teaching, interdisciplinarity, and talent promotion are its hallmarks. In addition, it has strong alliances with companies and scientific institutions worldwide.


Master or Bachelor Thesis at the CDT
Students who are interested in writing their Master or Bachelor Thesis at the Center for Digital Transformation (CDT). To be considered for the winter term, please submit your application no later than 15 March. For the summer term, the deadline is 15 September. Further information can be found here.


General information
The team of the CDT contributes to the study programs offered by the TUM School of Management at the TUM Campus Heilbronn. More information about the Bachelor in Management & Technology can be found here and about the Master in Management here.


Project Studies
A project carried out by a team of students of the Bachelor in Management & Technology (BMT) and the Master in Management (MIM) of the TUM Campus Heilbronn in collaboration with a company and a professorship of the TUM School of Management. Further information can be found here.


Interdisciplinary projects (IDPs)
IDPs are available for students of the Informatics study program and consist of theoretical (learning about management techniques) and practical (implementing informatics) skills. Further information can be found here.