Towards a theory of (cultivating) serendipity: How individuals and companies can leverage the value in the unexpected and create innovation, impact, and "smart luck"

Authors: Christian Busch (New York University)

Abstract: Modern life is full of chance encounters, changing plans, human errors and other mishaps. But what if individuals and companies could use such unpredictability to their advantage? NYU and LSE academic Dr Christian Busch has spent a decade exploring how, if acted upon, unexpected encounters can enhance innovation, impact, and "smart luck". In this TUM talk, Christian will discuss his latest research on an emerging "theory of serendipity" that allows individuals and organizations to leverage the value in the unexpected and create innovation and impact.

Host: Hana Milanov