Academic Department

Marketing, Strategy & Leadership

The academic department at a glance

The Academic Department of Marketing, Strategy & Leadership focuses on the planning and achievement of market and company targets. Its primary interest is in the empirical investigation of attitudes, motivation and behavior amongst employees, management, customers and consumers.

Marketing, Strategy & Leadership

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Professors

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Research & Partner Research Center

Research Center

Center for Life Sciences Management and Policy (CLSMP)

The Center for Life Science Management & Policy is an interdisciplinary center that brings together researchers from management, economics and the social sciences, whose research addresses the social, economic and political implications of life science research and innovation.

Research Center

Global Center for Family Enterprise (GCFE)

The Global Center for Family Enterprise (GCFE) is uniquely positioned to conduct research on a broad range of topics such as succession, strategy, innovation and governance in family firms. In particular, we are interested in understanding better the interplay between the “family” and the “enterprise”.

Partner Research Center

Center for Digital Technology and Management (CDTM )

The Center for Digital Technology and Management (CDTM) is a joint institution of TUM and the Ludwig-Maximilians-Universität München (LMU). Founded in 1998 and as a member of the Elite Network Bavaria, CDTM is a center for interdisciplinary teaching, research and entrepreneurship with around 75 active students and more than 600 alumni.