Chengguang Li is Professor for Strategic Management at the TUM School of Management, TUM Campus Heilbronn. He and his team conduct research on the strategy of multinational enterprises (MNEs), small and medium sized enterprises (SMEs), and family firms. His research has been published in the Strategic Management Journal, Journal of International Business Studies, Journal of Management, Journal of Management Studies, and Harvard Business Review and has been funded by the German Research Foundation (DFG).
Professor Li is founder and initiator of the CEO Leadership Series at TUM Campus Heilbronn and president of TUMselect. He has served on the editorial boards of the Journal of International Business Studies, Journal of Management Studies, and Global Strategy Journal.
Professor Li studied industrial engineering at the Technical University of Berlin and obtained a Master of Science from the Nanyang Technological University in Singapore and a Master of Engineering from the Massachusetts Institute of Technology (MIT). Prior to joining academia, he worked as a consultant at the Boston Consulting Group (BCG) and Roland Berger in Berlin, Dubai, and Munich.
Delios, A., et al. (2025). The insights from the crowd: Drawing inferences from many approaches to key empirical questions in international business, Journal of International Business Studies, 56(9): 1102–1124.
Loch, C., & Li, C. (2024). Editorial Statement—Engagement and Practice Impact Editor Mission, Management Science, 71(1): vii.
Li, C., Luo, Y., Bu, J., & Tang, Y. (2023). The role of networks in international acquisition premiums, Journal of International Business Studies, 54(9): 1700–1711.
Li, C., Anh, J., Bu, J., & Meyer, K. (2023). The value of publishing in JIBS, Journal of International Business Studies, 54(9): 1688–1699.
Bu, J., Tang, Y., Luo, Y., & Li, C. (2023). Learning from inbound foreign acquisitions for outbound expansion by emerging market MNEs, Journal of International Business Studies, 54(5): 852–886.
Batsakis, G., Theoharakis, V., Li, C., & Konara, P. (2023). Internationalization and digitalization: Their differing role on grocer and non-grocer retailer performance, Journal of Retailing, 99(3): 400–419.
Li., C. (2023). Cultural friction in international joint ventures: Whose cultural distance affects market reactions? Journal of Management, 49(7): 2288–2317.
Li, C., & Haleblian, J. (2022). The influence of nation-level institutions on acquisition premiums: A cross-country comparative study, Journal of Management, 48(8): 878–904.
Li., C., & Gelfand, M. J. (2022). The influence of cultural tightness-looseness on cross-border acquisition performance, Journal of Economic Behavior & Organization, 195: 1–15.
Li, C., & Reuer, J. R. (2022). The impact of corruption on market reactions to international strategic alliances, Journal of International Business Studies, 53(1): 187–202.
Li, C., Shenkar, O., Newburry, W., & Tang, Y. (2021). How country reputation differentials influence market reaction to international acquisitions, Journal of Management Studies, 58(6): 1609–1639.
Meyer, K. E., Li, C., & Schotter, A. P. J. (2020). Managing the MNE subsidiary: Advancing a multi-level and dynamic research agenda, Journal of International Business Studies, 51(4): 538–576.
Li, C., Arikan, I., Shenkar, O., & Arikan, A. (2020). The impact of country-dyadic conflicts on market reaction to cross-border acquisitions, Journal of International Business Studies, 51(3): 299–325.
Gelfand, M. Gordon, S., Li, C., Choi, V., & Prokopowicz, P. (2018). One reason mergers fail: the two cultures aren’t compatible, Harvard Business Review, October.
Li, C., Isidor, R., Dau, L. A., & Kabst, R. (2018). The more the merrier? Immigrant share and entrepreneurial activities. Entrepreneurship Theory and Practice, 42(5): 698-733.
Li, C., Brodbeck, F. C., Shenkar, O., Ponzi, L., & Fisch, J. H. (2017). Embracing the foreign: Cultural attractiveness and international strategy. Strategic Management Journal, 38(4): 950–971.
