Master in Consumer Science | Munich

Understand your target group

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interested in this program



in Consumer Science
  • Location: Munich
  • Language: Up to 100% in English (knowledge of German increases your course choices)
  • Full-time study
  • 4 semesters


Apr 01 - May 31


MCS in Munich

Manage consumers’ needs in a global and digitized world

This master’s program will help you achieve your goal of becoming an expert in consumer research with a unique international and interdisciplinary profile. The program offers an inspiring combination of management studies and social and consumer sciences, combined with strong links to technological disciplines.


To follow this program you should have an academic background in management, economics, or another social science such as sociology, psychology, or communication sciences. You must have a bachelor’s degree in one of these areas with at least 15 ECTS credits in research methods, including statistics and math.


Understand an ever-changing world


The program – combining different perspectives

Admission requirements

The minimum requirements for an application to the Master in Consumer Science are:


  • Bachelor's degree or equivalent degree in Business Administration/Economics/Social Sciences or a comparable program
  • 15 ECTS in Empirical Research Methods/Statistics/Mathematics
  • Proficiency in English
  • Additional application via uni-assist if you have not obtained your Bachelor´s degree in the European Union (as well as Switzerland, Norway, Liechtenstein and Iceland)
  • All applicants, who wish to apply for a degree program at a German university with a Chinese, Vietnamese or Indian school or university degree need a certificate from the Academic Evaluation Center (Akademische Prüfstelle, APS)
  • Additionally, a GMAT score of at least 640 if you obtained your bachelor's degree in the following countries: China, India, Pakistan, Egypt, Bangladesh.  The new GMAT Focus edition will also be accepted with a score of  585 and a percentile ranking of at least 64,8%. For more information please click here



Please find more information about the application requirements and application process by clicking on the button below.


The Master in Consumer Science program includes several options for pursuing your own academic interests. All students select one of the three specializations in Management currently offered:


  • Innovation & Entrepreneurship
  • Management & Marketing
  • Economics & Econometrics



Within the specialization, you choose your own core modules.


The program also includes a wide range of additional electives (30 credits in total) that allow you to shape your personal profile. We recommend the following profiles in particular:


Interdisciplinary profile


Management profile


International Profile

Possibilities to go abroad

Expand your horizon

Spending some time abroad is an excellent way to gain invaluable experience for both your personal and professional life.


It gives you the opportunity to get to know and familiarize yourself with the language, culture, academic and general way of life in your host country.


TUM School of Management offers students a wide range of options for studying and spending time abroad.


Student exchange program TUM SOMex


Sustainable Transitions Exchange Program


Entrepreneurship Exchange Program Singapore

Learning goals and future perspectives

Upon completion of this program our graduates will:


  • have a sound understanding of the link between management and technology.
  • have knowledge of business fundamentals.
  • be effective communicators of business topics.
  • be responsible decision makers.
  • be managers in a global world.
Further Information

FAQ & Download Center

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