Workshop on Generative AI in Marketing and Management
Join us for an immersive Workshop on Generative AI in Marketing and Management at TUM Campus Heilbronn, uniting leading researchers in generative AI, quantitative marketing, psychology, and management from top global institutions. It serves as an international platform for discussions on applied Generative AI, covering topics such as automated mass persuasion, Generative AI's role in human creativity, the impact of synthetic marketing content on advertising and consumer trust, and the responsible use of Generative AI in firms. Aligned with TUM School of Management’s goal to connect management and technology, the workshop facilitates in-depth conversations at this intersection and promises an enriching environment, open exclusively to invited participants.
VENUE:
The event will be held at Forum, Bildungscampus 1, 74076 Heilbronn.
SCHEDULE:
Sunday, September 29, 2024:
7 p.m. - 10 p.m.: Dinner in a Heilbronn restaurant
Monday, September 30, 2024:
8:45 a.m. - 5:30 p.m.: Scientific presentations + panel discussion
7 p.m. - 10 p.m.: Conference dinner
Tuesday, October 1, 2024:
9 a.m. - 2:00 p.m.: Scientific presentations + panel discussion
(A detailed schedule will be sent to participants in September 2024).
Interested in visiting the Oktoberfest in Munich after the Workshop?
For those who would like to visit the Oktoberfest, there is the option of traveling from Heilbronn to Munich on October 1 (approx. 3 hours by train) and meeting with Jochen Hartmann and others. Please note that you will have to organize your hotel booking in Munich yourself.
We have reserved single rooms at the Insel-Hotel (Willy-Mayer-Brücke, 74072 Heilbronn) in the period from Sunday, September 29 to Wednesday, October 2, 2024. The hotel is within walking distance from the train station and the venue.
Please let us know in the registration form (see below) for which dates you would like us to make a binding hotel booking. The bill for the hotel stay will be paid directly by us.
Cancellation Policy:
Cancellation is cost neutral until 12 noon 2 days prior to arrival. Afterwards the hotel reserves the right to charge 70% of the first night incl. 0% VAT - in case of no-show 90% of the first night incl. 7% VAT.
Parking:
Parking is available directly at the hotel entrance on the parking deck or in the hotel garage at EUR 12.00 per vehicle per night (for the hotel garage with e-charging station a reservation is necessary, cost: EUR 18.00 per vehicle). Input navigation system: Willy-Mayer-Brücke
Please note: Parking fees cannot be covered by the organizer and must be paid by the guest on departure.
