Prof. David Wuttke and Prof. Martin Meißner from our Center hosted the 5th annual workshop on Digital Technologies in Operations and Marketing (DTOM). 40 international experts and young scientists met at our Campus in Heilbronn, where they presented innovative approaches and insights.
Highlights included the use of exoskeletons, demonstrated in an interactive talk by Jannick Fiedler from ETH Zürich, and the role of authenticity in social media posts to increase attention towards humanitarian organizations, put forth by Lea Ruesch, IE Business School.
We were honored to hear from Enno Siemsen from University of Wisconsin-Madison and Andres Musalem, Professor at the University of Chile, who gave insightful keynote speeches.
A heartfelt thank you to all participants for their contributions to the DTOM workshop!
