Pinar Yildirim is Associate Professor of Marketing at the Wharton School (with tenure) and Associate Professor at the Penn Department of Economics, a Faculty Fellow at the National Bureau of Economic Research, affiliated faculty at Applied Mathematics and Computer Science program at Penn, Senior Fellow at the Center for Technology and Innovation at the University of Pennsylvania Law School, and a Senior Fellow at the Leonard Davis Institute at the University of Pennsylvania.
Pinar’s research areas are technology, media, and information economics. She focuses on applied theory and applied economics of online platforms, advertising, networks, media, and politics. Her research appeared in leading economics, management, marketing journals including the American Economic Review, Marketing Science, Journal of Marketing Research, Management Science, and Journal of Marketing. She has received numerous grants and honors including, Marketing Science Institute Scholar, and earlier the Young Scholar, Awards, Seenu Srinivasan Young Scholar Award in Quantitative Methodology and the Erin Anderson Award for Emerging Mentor and Scholar. Her research has been covered by numerous media outlets such as CNN, Wall Street Journal, New York Times, Washington Post, NPR, Forbes, Politico, Vox, San Francisco Chronicle among others. She served in editorial positions and boards for journals such as Marketing Science and Journal of Marketing Research.
Pinar collaborates with a number of large and small firms for her research. She earned PhD and MS degrees in Marketing & Business Economics and in engineering at University of Pittsburgh. She is teaching within the Wharton Executive Education, Executive MBA, full-time MBA, and undergraduate programs, and is a frequent contributor to Knowledge@Wharton and Wharton Business Radio.
