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Prof. Dr. Anne Tryba
Entrepreneurial Education
Area Of Interest
  • Entrepreneurial education
  • Sustainable entrepreneurship and innovation
  • Academic entrepreneurship
  • Scaling entrepreneurial ventures
  • Individual and team cognition and behavior in entrepreneurial and innovation contexts
Awards
  • Best Empirical Paper Award Entrepreneurship Division, Academy of Management, 2025
  • Nominated for Carolyn B. Dexter Award, Academy of Management, 2025
  • 3E Catalyst Award – Best Paper in Responsible Entrepreneurship Education, ECSB – European Council for Small Business and Entrepreneurship, 2025
  • Best Reviewer Award Entrepreneurship Division, Academy of Management, 2017
  • Best Paper Proceedings, Academy of Management, 2017, 2025
  • Fonds Nationale de la Recherche Luxembourg: AFR PhD Research Grant (2014-2018) 
Editorship

Editorial review board member for Entrepreneurship Theory and Practice 

Ad hoc reviewer for Journal of Business Venturing, British Journal of Management, Small Business Economics, Journal of Business Research, Journal of Small Business and Enterprise Development, Journal of Business Venturing Insights, Academy of Management Annual Meetings

Curriculum vitae

Anne Tryba is Professor of Entrepreneurial Education at the TUM School of Management. Prior to joining TUM in 2023, she was Professor of Innovation and Entrepreneurship at Munich Business School, where she also served as Academic Director of the Master in Innovation and Entrepreneurship and Vice Dean of Learning and Teaching.
Anne holds a PhD in Entrepreneurship from the University of Luxembourg and was a postdoctoral researcher at TUM’s Entrepreneurship Research Institute. Before entering academia, she worked as a strategy consultant at Capgemini Invent across Europe and China, as a Senior Manager in Corporate Marketing and Strategy at Telefónica Germany, and co-founded a startup in the premium fashion industry.

At TUM, Anne is Academic Program Director of the TUM Entrepreneurship Exchange Program and the TUM Entrepreneurial Masterclass. She leads the development of TUM’s entrepreneurial education vision and strategy and works closely with UnternehmerTUM and the TUM Venture Labs to strengthen the entrepreneurship ecosystem.

Her research explores the interplay between entrepreneurial education and individual and team cognition, emotions, competencies, motivations, and pathways. Her work focuses in particular on the drivers of sustainable entrepreneurship and innovation, academic entrepreneurship, and venture scaling, and has been published in leading entrepreneurship, innovation, and management journals. 

Anne is experienced in designing and teaching lectures and seminars across all levels on a wide range of entrepreneurship and innovation topics, including sustainable entrepreneurship and innovation, entrepreneurship for a cause, entrepreneurial growth strategy and business model design, scaling entrepreneurial ventures, ideation and prototyping, innovation strategy, and corporate entrepreneurship. Her teaching is highly interactive and combines action-oriented and experiential learning with insights from latest research and real-world practice. 

Selected current research projects / Research areas

Selected current research projects / Research Areas

“Hope in management and entrepreneurship education” – We investigate how individual and collective hope emerges and is shaped in and through sustainability-oriented entrepreneurship and management education. 

“Motivating young scientists for academic entrepreneurship” - We explore relational and contextual factors that shape entrepreneurial motivations and endeavors of young scientists.

Scaling green ventures” - We explore scaling drivers, activities, and outcomes of green ventures.

Publications
  • Nawrath, David; Tryba, Anne, Tying the Knot: A Process Model of Organizational Culture Creation in New Venture Teams, Academy of Management Proceedings , 2025 [Full text ( DOI )]
  • Tryba, Anne; Behrens, Judith, Working in Failure Contexts: Demotivational Implications and the Buffering Role of Managerial Responsibility and Individual Failure Experience, R&D Management, 2025 [Full text ( DOI )]
  • Behrens, Judith; Tryba, Anne, Keeping R&D employees engaged in failure contexts: The role of managerial responsibility, 2024 [Full text ( DOI )]
  • Tacke, Friedrich; Patzelt, Holger; Tryba, Anne, Entrepreneurial greed, explorative behavior, and the role of situational strength, 2024 [Full text ( DOI )]
  • Tryba, Anne;Patzelt, Holger;Breugst, Nicola, Knowledge diversity and venture growth: The contingent effects of early planning and experimentation, British Journal of Management, 34, 1, 2023, 343-362 [Full text ( DOI )]
  • Tryba, Anne; Fletcher, Denise, How shared pre-start-up moments of transition and cognitions contextualize effectual and causal decisions in entrepreneurial teams, Small Business Economics, 54, 3, 2019, 665-688 [Full text ( DOI )]
  • Tryba, Anne; Block, Joern, Shared vision and founding team reconfigurations: The role of prior work relations, 2019 [Full text ( DOI )]
  • Tryba, Anne, Venture creation by teams: How joint pre-founding circumstances imprint on effectual decision-making, Academy of Management Proceedings, 2017, 1, 2017, 13570 [Full text ( DOI )]
  • Nawrath, David; Tryba, Anne, Knot by Knot: Modeling the Formation of Organizational Culture in New Venture Teams, Frontiers of Entrepreneurship Research, BCERC Proceedings (FER), 2025 [Full text ( DOI )]
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